▫️ Commercial Photographer 
▫️ Professional Retoucher  
▫️ Digital Creative
▫️ Visual prompt engineer.
As a Commercial Photographer, Pro-Retoucher and Digital Creative, the main focus of my job, is to produce eye catching, stand out imagery, working closely closely working with a variety of clients both here in the UK and overseas
Traditional photographic capture has long been the mainstay of my career up to now, also specialising in professional retouching and postproduction technique to achieve my particular bold graphic style, as well as retouching other photographers commercial work.
Predominantly a portrait photographer, the imagery I produce is almost always centred around capturing the essence of people, with the aim of always trying to capture that insight into an individuals personality.
However these images are rarely single frame photographs in the traditional sense, often using the captured imagery, in combination with modern compositing techniques to produce the final artwork.
I came to photography after a 25yr career in the fashion watch industry, I have been commercially working with Adobe Photoshop since the mid nineties and now embracing the use of Ai generative software, as yet another creative tool to produce my imagery.
Creatively these are exciting, if uncertain times for the industry, with this new emerging technology but I have always welcomed any new industry software, that helps toward developing my creativity.
Already as an early adopter of the new Ai generative software, using my photographic and retouching knowledge to create some stand out imagery, the software is fast becoming an important piece of the creative toolkit and workflow, both in my own work and commercially, working closely with clients in using Ai on ad campaigns, in combination with the usually postproduction techniques.
Over the years this creativity had helped me win numerous industry awards both here in the UK and overseas, as well as regularly exhibiting my work to the public, you can often see my work featured in publications such as Phlearn, BJP, Estetica, Docma, SLR Lounge & Saatchi Art to name but a few.
*Artist statement:*
“I really do try to approach all of my work with the same level of energy and enthusiasm. 
It’s all about having great concepts, showing clients that you have a good creative mind, as well as the technical tools to do the job in the bringing those concepts to life, in collaboration with the creative team.
I enjoy being involved with the creative input at all levels, excited at the challenge of each new project, looking forward to the fun we have in producing it.”

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